A&A Master Contractor Ltd

• Client: AA Contractor (A&A Master Contractor Ltd)
• Industry: Building & Construction
• Location: Berkshire — serving Reading, Windsor, Maidenhead, Wokingham, Slough, Bracknell, Ascot and surrounding areas
• Experience: 20+ years in the trade
• Engagement: Ongoing local SEO system, results below reflect 6 months of tracked performance
• Services delivered: Website SEO Overhaul, Google Business Profile Optimisation, High-Intent Local Keyword Targeting, Trust & Review Strategy, Full Analytics Setup

From Almost No Online Visibility to 45,700+ Search Impressions: A 6-Month Local SEO Turnaround for a Berkshire Builder

A 20-year-established Berkshire building company had the reputation and the skill — but almost no presence on Google. Newer, less experienced competitors were winning jobs simply by being visible online. Over a 6-month engagement, we built a complete local SEO system from the ground up, and the results have kept compounding month over month.

The Challenge

Before working together, AA Contractor’s website existed but had no SEO foundation to speak of, and the business relied almost entirely on referrals and word-of-mouth. Specifically:

• Website existed, but had zero SEO foundation
• Not ranking for any meaningful local search terms
• Google Business Profile had almost no visibility
• No structured local SEO targeting Berkshire towns
• No tracking or performance data of any kind
• Heavy reliance on referrals and word-of-mouth

They had the reputation. They had the skill. They were missing the system.

What We Did

• Website SEO overhaul: restructured the site with proper SEO architecture targeting local search intent on every page, added service + location combinations (e.g. “Builders Reading,” “Loft Conversions Wokingham”), built clean internal linking, improved page speed and mobile experience, added strong CTAs and quote forms throughout
• Google Business Profile optimisation: rebuilt the GBP from the ground up — full business information, correctly mapped service categories, consistent NAP across the web, regular posts and engagement signals
• High-intent keyword targeting: focused on the searches real buyers make, not vanity terms — home extensions Reading, loft conversions Wokingham, loft conversion Maidenhead, kitchen extension Berkshire, house extension Windsor, builders Maidenhead, among others
• Trust & social proof: strengthened genuine trust signals — verified 5-star Google reviews from real Berkshire clients, branded project creatives, consistent social proof
• Full analytics & tracking: Google Search Console, Google Analytics 4, and Google Business Profile Insights, so every decision from here is measured, not guesswork

The Results — 6 Months

Verified via Google Search Console and Google Business Profile Insights:

• 45,700+ search impressions
• 113 organic clicks
• 1,000+ distinct search queries now triggering impressions — up from a site with almost no search visibility at all
• 30 pages now indexed and eligible to appear on Google, and still climbing
• 250 Google Business Profile interactions
• 798 Business Profile views, discovered across both Google Search and Maps, on desktop and mobile

Thirty pages are now indexed and eligible to appear on Google — a genuinely new capability for a site that had almost none of its pages discoverable six months ago, and the number keeps climbing month over month.

On Google Business Profile, AA Contractor logged 250 interactions over the period, split across calls, chat clicks, bookings, directions requests, and website clicks.

Of the 798 people who viewed the Business Profile, visibility is spread across both Google Search and Google Maps, desktop and mobile — 45% Search mobile, 22% Search desktop, 18% Maps mobile, 15% Maps desktop — meaning AA Contractor is being found consistently, not through just one channel.

What real visitors are doing on the site: in the same period, the site saw 202 active users and an average engagement time of 18 seconds per visit. The homepage’s own quote-request form is the clear entry point, and the contact and about pages are independently earning direct traffic too.

Real, high-intent local keywords now driving visibility: home extensions Reading, loft conversions Wokingham, loft conversion Maidenhead, kitchen extension Berkshire, house extension Windsor, loft conversion Berkshire, builders Maidenhead — among 1,000+ total tracked queries, growing every month.

Where Things Stand — Honestly

AA Contractor has gone from almost invisible to appearing across a wide, growing footprint of Berkshire search terms — that’s the hard part, and it’s done. Average position currently sits in the mid-30s and click-through rate is still low, which is the expected next stage after a visibility breakthrough this size: the site is now being seen broadly, and the next phase of work is turning that reach into more clicks and enquiries through page-level conversion optimisation — exactly the kind of work built into our Growth and Dominate packages.

What Real Customers Say

“Highly recommend Gresard! He’s reliable, skilled, and takes real pride in his work. Every home DIY and improvement job he’s done for me has been completed to a high standard with great attention to detail.”
— K Woods, verified Google review

“Very happy with the results. The job was done quickly, neatly, and exactly as promised. Would definitely hire him again!”
— Maria Tsanakli, verified Google review

Could Your Business Be Next?

Whether you’re a builder, renovation company, or trades business relying on referrals and hoping the phone rings — the same local SEO principles apply.