Soraiz Builders & Services

• Engagement: 6 months
• Services delivered: Website Redesign, Local SEO, Google Business Profile Optimisation, Technical SEO, Content Strategy
• About the client: 250+ projects completed, serving 32 London boroughs, 5-star trusted rating — established credibility Soraiz brought into the engagement, not results of this work.

How a London Building Company Went From an Invisible Website to a Growing Source of Real Enquiries

Soraiz Builders had the reputation and the work quality — what they didn’t have was a website or Google presence that reflected it. Over a 6-month engagement, we rebuilt their entire digital foundation: a premium website redesign, full local SEO framework, and an optimised Google Business Profile.

The Challenge

Before working together, Soraiz Builders relied almost entirely on referrals and third-party platforms — their website had limited search visibility, minimal keyword coverage, and a basic brand presence that didn’t reflect the quality of their work. Specifically:

• Weak service page structure and poor internal linking
• Low keyword coverage, limited local SEO
• Underutilised Google Business Profile
• No consistent flow from visitor to enquiry

What We Did

Rather than chasing one or two keywords, we built a complete growth system:

• Website: full premium redesign — clearer service hierarchy, trust sections, stronger calls to action, better mobile experience
• Technical SEO: schema markup, indexing, page speed, Search Console setup
• Local SEO: location pages, citations, service page expansion around real search intent
• Google Business Profile: full optimisation — categories, consistent NAP, regular posts and updates
• Content: service pages and guides built around how customers actually search (e.g. “Kitchen Renovation Cost Guide”)

The Results — 3-Month Snapshot

Within the 6-month engagement, verified via Google Search Console:

• 17,700+ Google impressions
• 94 organic clicks
• 356 search queries now triggering impressions — up from a website with almost no visibility 6 months ago
• Google Business Profile: 343 profile views, discovered through both Google Search and Maps, desktop and mobile

On Google Business Profile specifically: visibility is now split fairly evenly across four channels — Google Search desktop (30%), Google Maps desktop (29%), Google Search mobile (21%), Google Maps mobile (20%) — meaning Soraiz is being found consistently, not through just one channel.

What real visitors are doing on the site: in the same period, the site saw 169 active users and an average engagement time of 51 seconds per visit — a solid signal that visitors aren’t bouncing immediately, they’re actually reading. The homepage and key service pages (renovation & refurbishment, flat refurbishment, bathroom renovation, kitchen renovation) are all independently earning direct traffic.

Real, verifiable trust signals now live on the site: 5.0 rating on MyBuilder (23 verified reviews), Verified Member on Checkatrade, 5.0 stars on Trustpilot, and Federation of Master Builders membership — displayed prominently, building the kind of third-party credibility a homeowner checks before picking up the phone.

A Note on Where Things Stand

This is a 6-month engagement building toward long-term, compounding visibility — not a paid-ads campaign with instant top rankings. In 3 months, Soraiz went from near-invisible to appearing in 356 different search queries and 17,700+ impressions. Rankings continue to climb as the site’s authority builds — this is the foundation stage of organic growth, and it’s working.

Soraiz now captures traffic across a wide range of services, not just one entry point. Keywords now ranking include: Flat Refurbishment London · House Renovation London · Kitchen Renovation London · Bathroom Renovation London · Office Refurbishment Contractor London — among 265+ total ranking terms.

What This Means for Soraiz

Instead of relying solely on referrals or paid lead platforms, Soraiz Builders now owns a growing organic asset — one that keeps compounding month over month rather than resetting every time ad spend stops.

Could Your Business Be Next?

Whether you’re a builder, renovation company, or trades business — the same local SEO principles apply.